This transcription has been edited for readability.

Anthony Myint:

I started cooking to not talk to people. At this point, I'm almost like a cross between a salesperson and a preacher for a whole new industry and movement that could maybe reconnect every business and chef to farming. But not in the way you'd think.I was a line cook who inadvertently became a chef when I asked: why doesn't someone just use this hole-in-the-wall Chinese takeout restaurant to serve different food?

That kind of hypothetical question - asking “why doesn't somebody just XYZ?” - has kind of defined my whole career. I mean that, and then diving in and putting in the work. And so, in this case, I roped my wife into trying something that journalists would later call a “pop-up.” We had different menus and charities and themes for each event, a bunch of stuff that appealed to food bloggers. This was 2008, by the way. Kara joked that it was like planning a wedding twice a week, but somehow we made it through 139 events. And then, it turned into a permanent pop-up called Mission Chinese Food with my friend Danny Bowien as chef. Our second location was named Restaurant of the Year by the New York Times.

Around that time, I became a father, and I just started to think a lot about the future and the food system. And I asked: “why aren't restaurants part of the climate solution?” And so I roped some friends into starting a non-profit with me called Zero Foodprint. Together, we conducted 80 life cycle assessments of food service operations and restaurants. And the main lesson was that the vast majority of every operation's “foodprint” was the food. And I mean, really it was the embodied agricultural scope-three emissions from the ingredients. And so that means that the usual best practices (less food waste, better ingredient choices) were good, they were reducing harm - but they weren't really getting to the root cause.

Because in order for society to make real progress on climate, the food system needed a way to change farming. And this began my obsession with regenerative agriculture and the idea that we could restore the climate while growing more nutritious ingredients. And I think it's the answer to the dilemma of how we save the world while feeding the world.

If we could just shift from a focus on extracting short-term yields and profits through soil chemistry to a focus on restoring the long-term health of the people and the planet through soil biology, we can improve biodiversity, resilience, hydrology, and the prosperity of communities. I mean, basically that shift from farming against nature to farming with nature is probably society's biggest and most optimistic win-win-win.

And so, once again, I roped my wife into starting a restaurant with me, but this time, the question was: “why doesn't somebody just inspire thousands of chefs to support regenerative agriculture?” And so we tried to do it ourselves, but the change in farming didn't quite happen because it turns out that we needed a different approach.

So let me try to save you ten years in five minutes. See, we went crazy trying to be good. We were showcasing game-changing ingredients like a new perennial wheatgrass that replaced 30 percent of the annual monoculture wheat in our sourdough bread. We had a butchery program with carbon ranched beef showcasing research from UC Berkeley's biogeochemistry pilots, where they were studying adaptive multi-paddock grazing plus compost application to accelerate the durable soil carbon sequestration and the accumulation of microbial necromass.

I mean, the whole thing was a little bit ahead of its time. You know, people didn't even really know the term regenerative agriculture yet. Sometimes, customers would get excited and ask, you know, “Oh my god, where do I buy these ingredients?” And I had to say, “Sorry, there's no supply.” Journalists would kind of dig in and say, “Okay, so I get it, you know, supporting the restaurant seems important, but how does that turn into the change in the field?” And I had to admit, I didn't really know how. And when we asked farmers and ranchers, what we learned was that, while they really appreciated the support (buying their ingredients), it wasn't really enough to economically spur the next regenerative practice on the next acre - and especially not the next farm.

This noncorrelation is pretty much undeniable in the case of organics, where even though there are very clear price signals and definitions, you know, it's on the shelf at Walmart, it’s still less than 1 percent of U. S. farmland acres after 50 years. Learning this was a little bit soul-crushing, to be honest, because we had gone all in with our life savings, you know, trying to make this change happen, only to learn that awareness, price premiums, and better choices were probably never going to regenerate acres at scale.Basically we were trying to change eating instead of changing farming. And I mean, we all kind of know how to change eating, but changing farming is different. You know, you can't just walk into the grocery store and hand the cashier a buck for farmers to switch from chemical fertilizer to compost. You can't just ask the waiter for a side order of cover crop planting. Society didn't even really have mechanisms to directly change farming. But why not? That's basically the question we were grappling with as we closed the restaurant and started our next chapter. And so, in 2019, Zero Foodprint roped the state of California into a pilot program for table-to-farm.

It began with the chief economist overseeing California's cap and trade program. She brought in the Department of Food and Agriculture. Together, we hosted months of meetings with policymakers, farmers, business owners, and scientists, usually over Sichuan food and beers. This time, the question was: why don't we team up? Why don't we generate a lot of funds and then just share them with farmers to restore the climate? I mean, sure, that was going to involve starting an entirely new industry to directly change farming, but the whole thing seemed totally doable. And so we started with this idea that the change in farming was necessary and inevitable - kind of like the shift in renewable energy, where collective action programs like "a dollar per month” on the energy bill are transforming entire grids. Huge cities like Los Angeles and San Diego have committed to one hundred percent renewable energy through these kinds of action programs.

And the best thing is citizens are just kind of going about their daily lives while the change is happening. And so Zero Foodprint is trailblazing collective regeneration. We're using these same principles and then a few cents from the downstream food economy to make a direct shift in upstream agricultural production. Basically, we're improving the food grid.

And so, for an example of how this works, around the corner from Mission Chinese Food is an amazing coffee shop, Linea Cafe. So they source from a really high-integrity grass-fed dairy company, Strauss Creamery. So you go in, you get your coffee, and instead of, say, five bucks, it's five dollars and five cents.

So Zero Foodprint collects the five cents, and then we make grants for compost application, cover crop planting, reduced tillage, managed grazing, planting perennials - basically, the next practice on the next acre. And so it's like that five cents is decarbonizing the foodshed. In the case of the coffee shop, it's actually kind of regenifying the supply chain because we've already made over $100,000 in grants to Strauss producers.

We're not worrying about a special bottle of milk getting back to the customer though. It's really just getting that five cents to the farm projects. And this kind of table-to-farm work is underway at dozens of businesses: wine companies, Michelin-starred restaurants, catering companies, composters, and even every Subway Sandwiches location in Boulder, Colorado.

And if this were every Subway location period, sending one percent, that'd be something like $160 million per year from just one corporation. Our goal is that collective regeneration becomes the new normal in hundreds of foodsheds, supply chains, and counties. We even have model ordinances drafted, so if you're on a city council or board of supervisors and you want to commit to 100 percent regenerative ag, just get in touch.

But the real key is that it's what customers want. It's amazing marketing because it's real. It's local, direct, climate impact that's affordable. But it also adds up quickly. Zero Fruitprint has already awarded over 3 million in grants to 120 farm projects. But really, we're just getting started.

We've proven the concept on a process that's easy and transparent for farmers, but rigorous enough for government collaboration. Any farmer can request funds to begin or advance their progress, and then Zero Foodprint analyzes the requests and selects the most cost-effective projects. Then we act almost like a general contractor, taking the project from start to finish, working with local experts and boots on the ground to validate and coordinate each one. At the systems level, it's almost like being a regional healthcare provider, but for soil. Instead of insurance and patients, it can be healthy soil funds for each field.

And the funds could come from anywhere. It could be a dollar per trash bill, a penny per pound, 1%, a grocery store roundup. But the difference is that we can use the funds and then just implement the projects now. So it's not just 2040 goals or whatever.

That's really what used to frustrate me with, you know, governments and corporations. It seemed like they weren't taking the climate crisis seriously (I mean, I'm still frustrated multiple times a week on zoom). But I've come to realize that they didn't really have a mechanism to team up, and that nobody could do it alone. Governments can't raise taxes because it won't pass a vote. Corporations can't give away tons of profit because shareholders would sue. Farmers didn't have the resources to take on all these risks themselves. And customers didn't even have a way to vote effectively with their dollar. But now at a Zero Foodprint business, you can. You don't have to be that weirdo asking for a side order of compost with your sandwich because you know that a few cents is directly going to regenerate acres.

Now any parent, or really anyone who buys or sells food, can just directly help create the food system that they want to see. And if every U.S. food business and customer sent one percent, that'd be something like 20 billion dollars per year - 10 times the USDA's entire annual EQIP program budget.

So let me be clear: I'm not calling for a tax on food, but I am saying that society needs - and actually wants - an option and a way to take collective action. According to the science, it's not too late to solve the climate crisis and lower global temperatures. But that really big change depends on you. And I don't mean you in general, you know, you, the audience, I just mean like actually you.

If you will personally just get involved and almost do the least you could do, then Zero Foodprint and farmers everywhere are standing by to use the next dollar for the next practice on the next acre. Almost all of us can afford to make this change. And the truth is, we can't afford to not make it.

Thank you.